We have 40 years of experience and we can and often do handle it all. While we don't do exactly everything, once we know what you need we will be able to quickly answer your questions or explain who would be best in class to help.
We are the established experts in LGBT media planning and placement for print, digital and mobile platforms. We have been helping Advertising Agencies and Companies nationwide to maximize their advertising spend by targeting the LGBT segments that matters
most to them. Rivendell Media provides a complete picture of all the available outlets and houses all the major research Agencies and Clients would need to pitch and service their clients and customers making it simple easy and
most of all profitable to reach the LGBT consumer.
Understanding the Nuances
We make it our mission to understand the nuances of gay media consumption and consumer behavior based on region, income, relationship status, buying habits, cultural interests, age, and other factors. And we
have longstanding relationships with the LGBT publications and platforms you want to be in.
Most importantly, we know how to reach the tastemakers and influencers you most want—whether it’s through digital, print, broadcast, or app-based platforms. Because we make a point of knowing precisely how,
when, and where they consume media. So we can deliver valuable research insight directly to you for the best results.
The LGBT market spends more than $917 billion annually
We can develop a marketing strategy that will help elevate your brand into a more meaningful and profitable position within the LGBT segments you choose.
Press/News Media
RECENTLY IN THE NEWS This section of our site is a collection of articles containing tips and trends in advertising to gay consumers and articles that feature Rivendell Media in the
news.
MediaVest The Richards Group Tinsley Advertising MEC
Lowe and Partners JWT
AbelsonTaylor
Mullen
MediaCom
The Mixx Merkley & Partners Starcom
PHD Worldwide Lord & Lasker McCann Torre Lazur
Walton Isaacson Leo Burnett Worldwide Busch Media Group The Martin Agency R & R Partners ZenithOptimedia
MediaCom
DDB
Iconic Media TBWA\CHIAT\DAY
Fallon
Mindshare
Universal McCann Saatchi & Saatchi Hudson Media Group
Universal Music Group Time Warner Ogilvy & Mather SPI Marketing BBDO
DOG AND A DUCK OMD
FHI 360 Optimedia
Carat
TM Advertising GroupM
UniWorld Group Draftfcb
Macy's
Clients
MEDIA AD BUYS WITH
Bristol-Myers Squibb Key West / Monroe County Gilead Pharmaceuticals ABC Family Advantage II/K9 Advantix II Allstate
Amtrak
2(x)ist
Cottonelle
Pfizer Pharmaceuticals Amazon
Esurance
Diageo
Orbitz
Target
TNT HRC
ViiV Healthcare LA Tourism Logo TV Johnson & Johnson MillerCoors
Olivia
KY
MGM
Showtime
HBO
Verizon
Pernod Ricard Mercedes Benz
Merck Universal Music Lexus
US Bank US Airways Walgreens
Visit Sweden Philadelphia Tourism GlaxoSmithKline
American Airlines Travelocity
Camel Cigarettes Wells Fargo and more…
Todd Evans has been involved with the gay and lesbian press for many years, first working for and then taking over as President and CEO of Rivendell Media.
Rivendell, founded in 1979, represents most gay and lesbian publications and web properties in the United States and Canada for national advertising. In 2001, Todd purchased Q Syndicate, the leading content provider for
gay and lesbian media, and he maintains a partnership in that company to this day. Todd is also publisher of the gay media industry newsletter, Press Pass Q. As the leading expert in gay and lesbian media, Todd brings his incomparable
level of experience to both clients and publications alike.
Media Placement
Rivendell Media applies extensive market research and trend awareness to develop highly targeted media strategies. Giving you informed recommendations and helping you plan campaigns for maximum success. Each campaign is custom designed with the right
mix of print, digital, and mobile channels based on your needs, whether you want to focus on a key demographic or regional market, or you want full nationwide coverage. You can leave the hard work to us and watch the results.
WE TRACK ALL NATIONAL ADS IN EVERY GAY, LESBIAN AND HIV/AIDS PUBLICATION IN THE US AND CANADA
We can develop a marketing strategy that will help elevate your brand into a more meaningful and profitable position within the LGBT segments you choose. Our Competitive tracking reports are found no where else and provide you insight to what other companies
are doing in your category of interest. These reports are updated daily and by quarter and year providing a complete picture of what is actually being placed in LGBT or HIV/AIDS media now or in the past.
Company Overview Video
An overview of our services
How We Work
We make a point of keeping your media buy simple, fast, and streamlined. Providing you with art-specs, tear-sheets, screenshots, and deadlines for review. Because we work directly for the publications and digital
properties we represent, our rates are guaranteed to be the lowest available and are always agency commissionable. Our billing is simple and easy and can be customized to meet your needs. This means you get easy access to every
lgbt oriented print, digital and mobile publication or platform that matters through a single rep with one bill.
Company History Video
An animated story of how we became who we are today
Marketing Consultation
YOU DON'T NEED TO HIRE A SPECIALIZED CONSULTANT. We work in an objective, consultative way to provide you with informed marketing recommendations based on our extensive experience in the gay media space.
As part of our standard service offerings we house extensive, independent market research regarding media consumption trends in the gay community. While in many other sectors it’s true that print is losing audience to digital
properties — studies show that print is still king in actual LGBT media consumption. We also leverage 40 years of expertise to help you make the most effective media buys based on a wide range of parameters.
Most marketing consultation is free.
Ad agencies and corporations trust Rivendell Media as their go-to expert for gay media placement.
We can develop a marketing strategy that will help elevate your brand into a more meaningful and profitable position within the LGBT segments you choose.
LGBT Events/Spondorship
LGBT Events/Sponsorships are constantly changing - what is the best one year might not even happen the next. Best to call and we can assess your needs.
Please call 908-232-2021 and speak to a team member.
Current Research
QUICK INFORMATION YOU CAN USE RIGHT NOW FOR YOUR CLIENTS AND OR PITCHES.
Rivendell Media represents about 95% of gay and lesbian and HIV/AIDS publications. We also represent a host of digital properties, starting with the publications’
websites but also including standalone sites, digital networks, and mobile options. If you need to know what is available, call or e-mail us with your agency name, address and complete contact information, and the markets you
are interested in. We will provide a complete list, including rates, circulation, frequency, and type of publication as well as what we would recommend for the type of advertiser. We will provide this information for 100% of
publications whether we represent them or not.
Current Research
Gay Press Reports
Published annually since 1994, the Gay Press Report compiles all advertising activity and spending in the LGBT press for the current year. The report includes all known publications
in the United States that exclusively target the LGBT market, regardless of representation by Rivendell. Please feel free to download copies of past reports from the archive below.
We track all national ads in every gay, lesbian and HIV/AIDS publication in the US and Canada. We have the following categories and many others: Pharmaceuticals; Alcohol
and Spirits; Airlines, Cruises, and Travel Transport; Travel Services and Tourism; Hotels, Resorts and Lodging; Auto Sales and Services; Financial and Insurance; Apparel and Fashion Brands; Beverages; Cigarettes, Tobacco, and Anti-Smoking;
Entertainment; Computers and Electronics; Education; Fitness and Health; Food Services and Restaurants; Online Services and Social Sites; Condoms and Lubricants; Grocery Stores, Pharmacies & Convenience Stores; Hair Products,
Body Products, and Personal Hygiene; Non-Profits; Phone, Internet, and Cable; and Pet Products.
These are available free to agencies that use us. If you are pitching an account, we will still provide the reporting for free
as long as we know who the client is. All information is kept confidential. Just click on the form button and fill out the form to get your free reports. Or just call us at 908.232.2021.
Market Research Services for Rivendell Media’s Clients
Rivendell Media is proud to present the services of our strategic partner, Community Marketing & Insights (CMI). Founded in 1992
and based in San Francisco, CMI has served industry leaders around the globe with LGBT consumer market research services, strategic consulting, and corporate training.
CMI pioneered LGBT market research over two decades
ago, and is the only firm to have produced comprehensive reports on an annual basis since 1994, providing our clients with valuable trend-tracking insights. We have supported the research and development needs of many of the
leaders in LGBT marketing. More >
Custom Research
Market Research Services for Rivendell Media’s Clients
Many firms are now pitching “LGBT market research.” However, there is a significant difference in what is offered, and the practicality
of your expected results. Our research panel comprises over 70,000 qualified LGBT consumers from across the USA and around the world. Many of our surveys yield results from over 1,000 participants, far beyond what is considered
statistically significant. CMI has produced over 300 LGBT surveys, as well as producing focus groups and advisory boards. Community Marketing’s LGBT consumer research panelists have been recruited over the past decade from
the leading gay publications, websites, and events, and/or are members of leading LGBT organizations. In other words, they are the consumers that marketers can reach with your marketing messages. More >
Custom Research
Market Research Services for Rivendell Media’s Clients
Research has proven to be among our clients’ most cost-effective investments into LGBT outreach, as it informs your messaging, imagery,
offer, product development, etc. and provides valuable feedback on past, current and prospective initiatives. In cases of tracking market position and growth, surveys can provide a benchmark against which future growth can
be measured.
Custom Research
Market Research Methodology
For any project, we confer with our clients and select the most appropriate combination of these proven methods:
We craft in-depth surveys to reveal unique information that applies specifically to your market and your competition. We build the surveys using state-of-the art
software, and distribute them via our own proprietary, and highly qualified, panel. Our reports contain the resulting data, analysis, key findings, and recommendations based not only on the numbers, but also includes insights
and experience gained over 22 years of LGBT market research.
Custom Research
Survey Cross-tabs
Cross-tabs are subsets of the full research data, specific to a targeted demographic, geographic region, etc. Cross-tab reports are full data reports including charts,
summaries, key findings and recommendations. Examples of cross-tabs may include lesbians, high income, LGBTs with children, senior LGBTs, etc. Cross-tab reports help our clients identify growth potential, sensitivity issues,
motivations, etc. that may be unique from the full field of survey participants.
Custom Research
Focus Groups
We pre-qualify candidates using our survey software, then hone in on a focused cross section of customer experiences. We facilitate sessions of 8 to 12 participants in dedicated
venues in our clients’ key markets such as San Francisco, Los Angeles, New York City and others as required (you’re welcome to observe). Savvy LGBT consumers provide qualitative depth and perspective to what we learn from quantitative
surveys. “Virtual” focus groups via the internet may also be of interest, to reach and understand the motivations and perspectives of LGBTs not living in urban centers.
Custom Research
Field Surveys, Exit Surveys, Phone Interviews, and Customer Service Surveys
These methodologies further round out our understanding of your gay and lesbian customers, taking advantage of specific
timing, places and situations that can reveal important intelligence.
Custom Research
Educational Workshops, Seminars and Training
Beyond research as a means of preparation, planning and positioning, CMI offers educational and training workshops for our clients’ executives,
sales and marketing teams, investors/stake holders, and front-line personnel. We also present at regional and national meetings, conferences and conventions.
For questions, or more information about your research, development or training needs, please contact:
Todd Evans at Rivendell Media 908-232-2021 | todd@rivendellmedia.com
Tom Roth at Community Marketing 415-437-3800 | tom@communitymarketinginc.com
Custom Research
Ad Campaign Research Options: MAXIMIZE THE RESULTS OF YOUR CAMPAIGN
Rivendell’s longtime partnership with Community Marketing & Insights – the leading LGBT research company gives you many
simple options – to support the LGBT communications initiatives of companies pursuing the LGBT market.
Community Marketing & Insights (CMI), founded in 1992, is a full-service LGBT researcher that has
produced market studies for leading brands such as Wells Fargo Bank, Johnson & Johnson, Hawaiian Airlines, Hallmark, DIRECTV, Target, The Walt Disney Company and many more. CMI operates its own proprietary, community-representative
panel of over 70,000 LGBT consumers.
Custom Research
Ad Campaign Research Options: MAXIMIZE THE RESULTS OF YOUR CAMPAIGN
Every marketer wants to improve results and measure ROI. Here are a few customizable options to help ensure your success:
Option 1: Co-op research.
For $10k, you can add four brand recognition and category-competitive environment questions into CMI’s 10th Annual LGBT Community Survey® study (fielded every year from April 15-May 31) to gauge your current LGBT position
in the U.S. marketplace. This can serve as a baseline, and to measure communications traction and market share growth year over year.
Option 2: 'Quick Pulse' custom survey.
For $15k, a mobile-optimized Quick Pulse includes up to 15 custom questions plus 4 demographics questions (maximum 7 minute LOI), to help determine best market matches within the LGBT community (e.g. analysis by generations,
geography, gender identity, relationship status, families, etc.). The Quick Pulse yields 600+ U.S. completes, sufficient for CMI to run comparison analysis by LGBT demographic segments. Costs may increase for fielding
in other countries.
Option 3: Full custom studies.
This may include comprehensive surveys, in-person and virtual focus groups, in-depth interviews, etc. are available to design and implement for a range of $35k and up.
LGBT Roundtable Video
An informative group discussion about LGBT advertising
Company Overview Video
An overview of our services
Company History Video
An animated story of how we became who we are today
Interview Video
An interview with Todd Evans, CEO and President
Address & Phone Numbers
Rivendell Media, Inc. 1248 Route 22 West Mountainside, NJ 07092
Phone: 908-232-2021 ext 200
Fax: 908-232-0521
info@rivendellmedia.com
sales@rivendellmedia.com
We all work as a team and anyone will be able to help you or direct you to the correct team member.
Want to contact the President & CEO?
Todd Evans
President and CEO
todd@rivendellmedia.com
908-232-2021 ext 210
Request a Free Report
Let us know a little bit about what you are looking for, as well as which categories you are interested in, and we will compile the information and get back in touch with you.
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