This section of our site is a collection of articles containing tips and trends in advertising to gay consumers and articles that feature Rivendell Media in the news. Please select from the following links:

LGBT Paper Sees Unfolding Opportunity in L.A.
BuzzFeed: March 27, 2017

Why Aren’t Advertisers Interested In Selling Stuff To Lesbians?
BuzzFeed: November 2, 2016

LGBT spending power in US estimated to be worth $917billion
Gay Star News: July 20th, 2016

Businesses Are Eager To Cater To The LGBT Community
Philadelphia Inquirer: September 8th, 2015

National brands have been slow to respond – so far
Agenda: Florida Edition: August 12th, 2015

Gay Press Ad Spending Sets Record
Media Sales Today: May 26, 2015

LGBT Press Spending Up in 2014
Media Daily News: May 19, 2015

How Some Of The Industry’s Top Firms Created Their Brands
Campaigns & Elections: February 12, 2015

Hollywood Is Lagging Behind
Philadelphia Gay News: January 15, 2015

7 Reasons To Be Hopeful in 2015 January 2015

1st Party LGBT Data with Rivendell Online Partnership – Instinct and Curve Magazines
Pink Banana Media: August 2014

News From The Advertising Industry
New York Times: March 30, 2014

Why LGBT is one of the Fastest Growing Niches in Media March 20, 2014

LGBT Print Media Spending Rose In 2013
Media Daily News: March, 19, 2014

Gay Press Sets Record at $381.4 Million
REUTERS: March 19, 2014

CASE STUDY: Predator or Pioneer? Absolut’s 30+ Year History with LGBT Brands
The Aggregate: July 1, 2013

News From the Advertising Industry
New York Times: June 6, 2013

Rivendell paves the way for LGBT publications
Windy City Times: October 16, 2012

Ads aim marketing at gay audience: Moving past “gay vague”
The Denver Post: June 19, 2012

Why The Wanted Play Gay Clubs: Marketing, Music And The LGBT Community’s Mainstream Music Clout
Billboard: June 12, 2012

Is Gay Too Mainstream For Its Own Media?
Advertising Age: March 11, 2012

Absolut Celebrates Its 30 Years of Marketing to Gay Consumers
The New York Times: October 26, 2011

Advertisers Married to Gay Paper
Crain’s New York Business: August 1, 2011

Advertising Age: June, 2011

The Growing Gay Market – Public Relations Society of America’s publication, PRSA
Tactics: December, 2010

Webdenda – Accounts and People of Note in the Ad Industry –
NY Times: June 28, 2010

Gay-Specific Advertising Rises To Record Levels | On Top Magazine: Gay & Lesbian News, Entertainment,
Commentary & Travel

On Top Magazine: June 28, 2010

In a Brutal Media Climate, Gay Press Ad Revenue Jumped 13.6% in 2009
Editor & Publisher: June 24, 2010

Thursday Morning Links
Fitz & Jen: June 24, 2010

Gay Advertising Market Grew in 2009 Despite General Ad Decline — Daily Intel
NY Magazine: June 22, 2010

LGBT Ad Spend Hits Record in 2009 06/23/2010
MediaPost: June 22, 2010

Gay Ad Spending Rose to Record Levels in 2009 – Fishbowl NY
Fishbowl NY: June 22, 2010

New Advertising Lessons from the Gay Media
The Awl: June 22, 2010

GLBT Media Endures High Profile Failures
METROSTAR January 2010

Rivendell: 30 years of professionalizing LGBT media
MileHighGayGuy Blog: June 2009

What Recession?
The Advocate: April 2009

Marketing to gay and lesbian consumers March 2008

Whether newsy or trendy, gay publications are prospering
Tribune Business News. Washington:Nov 25, 2007

For gay press, ‘good old days’ are here today
New York: Sep 2007. Vol. 140

Whole Foods broadens reach
Chicago Tribune – July 17, 2007

“Slower growth pace for gay magazines”
Heidi Dawley, Jun 15, 2007

“Gay and Lesbian index to reveal significant facts on the segment”
Travel Daily News, June 14, 2007

“Ad growth rate for LGBT press three times that of mainstream press”, June 07, 2007

“Gay Press Ad Spending Growing Quickly”
eMarketer Inc., June 07, 2007

“Gay ad revenues up”
Business Briefs, June 05, 2007

“Alternative publications thrive”
Daily Press, June 5 2007

“Gay Media Ad Spend Tops $223 Million”
MediaPost Communications., Jun 5, 2007

“Gay media grows faster than mainstream”
MarketWatch, Jun 4, 2007

“Dunkin’ Drives, Beer Does A Body Good, Gay Spend Up”
AdRants, June, 2007

“Record Gay Media Ad Spend In 2006”
AccuraCast, June, 2007

“Advertising In Gay Media Growing Three Times Faster Than Mainstream Media, 2006 Gay Press Report Finds”
PRW Holdings, June, 2007

“Community Marketing, Inc. to Release Ground-Breaking Gay and Lesbian Consumer Studies”
Community Marketing, Inc., May 22, 2007

“Gay Mags Aren’t, GLBT Titles Suffer Ad Erosion Amid Stable Readership”
by Erik Sass, Tuesday, Nov 21, 2006

“More marketing aimed at gay consumers”
USA TODAY, Nov, 2006

“Advertisers out of the closet with gay-themed ads”
Reuters, August 25, 2006

“A new ad adage: same sex sells”
Time Europe, July 30, 2006

“Gays see more ads for them”, July 17, 2006

“Forbes video clip: “seeing gold at the gay games”, July 17, 2006

“Update: sponsors flock to gay games”, July 11, 2006

“Still advertising to gays, ford under boycott again”
New York Times, March 15, 2006

“Spotlight on same-sex marriage helps push ad spending”
Exodus Media, March 22, 2005

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.